Microsoft Advertising
Reach the audience
Google can't.
1 billion+ monthly searches. Higher-income, older demographics. LinkedIn integration for B2B targeting. Import your Google campaigns in minutes.
Why Microsoft Ads?
Higher-Value Audiences
Bing users skew older (35+), higher income, and more educated. 35% have household incomes over $100K. Better for B2B, enterprise, and high-ticket products.
Lower CPCs, Less Competition
30-50% lower cost-per-click than Google Ads on average. Fewer advertisers means more inventory, better ad positions, and lower costs for the same keywords.
LinkedIn Profile Targeting
Unique to Microsoft: Target Bing searchers by LinkedIn profile data—company, job title, industry. B2B search campaigns with LinkedIn-level precision.
Easy Google Import
Import campaigns, ad groups, keywords, and ads directly from Google Ads. Launch on Bing in minutes with the same strategy—incremental reach at a fraction of the effort.
What We Do on Microsoft Ads
We don't treat Bing as "Google's backup." We optimize for its unique audience and advantages.
Search Campaigns (Bing, Yahoo, AOL)
Reach 1 billion+ monthly searches across Microsoft Search Network (Bing, Yahoo, AOL, MSN). Responsive Search Ads test headlines and descriptions automatically, just like Google.
Shopping Campaigns (Product Ads)
Showcase products with images, prices, and ratings in Bing search results. Import your Google Merchant Center feed or upload directly. Automated bidding optimizes for conversion value.
Microsoft Audience Network (Display)
Native ads on MSN, Outlook.com, Microsoft Edge, and premium publisher sites. Retarget website visitors and reach audiences similar to your customers across Microsoft properties.
LinkedIn Profile Targeting (B2B)
Target search campaigns by LinkedIn profile attributes—company, job function, industry. Combine search intent with professional targeting. B2B advertisers: this is your secret weapon.
Automated Bid Strategies
Enhanced CPC, Target CPA, Target ROAS, Maximize Conversions—same Smart Bidding capabilities as Google. AI optimizes bids in real-time based on conversion probability.
Microsoft Ads by the Numbers
1B+
Monthly searches on Microsoft Search Network
35%
Of US desktop search market share
30-50%
Lower CPC vs Google Ads on average
Who Microsoft Ads Are For
B2B & Enterprise
LinkedIn profile targeting reaches decision-makers searching on Bing. Higher-income, older demographics make Bing ideal for B2B.
High-Value Searches
Finance, insurance, legal, healthcare. Older, more affluent Bing users have higher purchasing power for big-ticket services.
Complementing Google
If you're already running Google Ads, add Bing for incremental reach at lower cost. Import campaigns in minutes—minimal lift, meaningful returns.
Lower Competition Verticals
If Google CPCs are too expensive, Bing offers breathing room. Same keywords, lower costs, still high intent.
Ready to expand beyond Google?
Let's build your Microsoft Ads strategy. Lower costs, higher-value audiences, B2B precision.