Pinterest Ads Platform
Where discovery meets
purchase intent.
500 million+ monthly users actively searching for ideas and products. The highest purchase intent of any social platform.
Why Pinterest Ads?
Highest Purchase Intent
85% of Pinners have made a purchase based on Pins they've seen. Users come to Pinterest to plan purchases, not passively scroll—they're actively looking for products to buy.
Visual Search Engine
Pinterest isn't social media—it's a visual discovery engine. People search for "fall wedding ideas," "minimalist bedroom," "healthy recipes." Your ads appear when they're planning and shopping.
Long Content Lifespan
Pins have a lifespan of months, not hours. A Pin created today can drive traffic and conversions for weeks or months as users save, re-Pin, and discover it through search.
High-Value Demographics
78% of users are women. Household decision-makers with high purchasing power. Average household income of Pinterest users is above national averages in most markets.
What We Do on Pinterest
We turn inspiration into sales. Visual storytelling meets performance optimization.
Shopping Ads (Product Pins)
Showcase products directly in search results and feeds. Rich Pins include real-time pricing, availability, and direct links to purchase. Perfect for e-commerce and retail brands.
Idea Pins (Multi-Page Storytelling)
Multi-page, full-screen content (like Instagram Stories, but evergreen). Perfect for tutorials, recipes, how-tos, and inspiration. Users save Idea Pins and return to them repeatedly.
Automated Bidding & Catalogs
Upload your product catalog and let Pinterest's algorithm automatically create and optimize ads. Target users based on search behavior, interests, and shopping patterns.
Interest & Keyword Targeting
Target by interests (home decor, fashion, fitness) or keywords users search for ("bohemian living room," "summer outfits"). Reach people actively planning purchases in your category.
Retargeting & Lookalike Audiences
Re-engage website visitors and customers. Build lookalike audiences from your best converters. Pinterest's audience targeting finds high-intent shoppers similar to your existing customers.
Pinterest Ads by the Numbers
500M+
Monthly active users worldwide
85%
Of users have made purchases from Pins
78%
Female users (household decision-makers)
Who Pinterest Ads Are For
E-commerce & Retail
Fashion, home decor, furniture, beauty. High purchase intent audiences actively searching for products to buy.
Home & Lifestyle Brands
Interior design, DIY, gardening, home improvement. Pinners planning renovations and home projects have high budgets and intent.
Food & Beverage
Recipe inspiration, meal planning, kitchen gadgets. Pinners save recipes and return to them repeatedly—long-lasting brand impressions.
Fashion & Beauty
Outfit inspiration, makeup tutorials, seasonal trends. Pinterest drives higher AOV (average order value) than most social platforms.
Related Channels
Ready to turn Pins into purchases?
Let's build your Pinterest Ads strategy. High intent audiences, visual storytelling, measurable sales.