Employer Organizations & Trade Unions
Marketing that builds
membership and influence.
From industry associations to labor unions, we drive member recruitment, increase event attendance, amplify advocacy campaigns, and communicate policy positions that mobilize your base.
What We Do for Organizations
Member Acquisition & Retention
LinkedIn campaigns target professionals by industry, company size, and job title. Email nurture sequences educate prospects on membership benefits—networking events, professional development, collective bargaining power, industry advocacy. Landing pages highlight ROI of membership with testimonials, case studies, and cost-benefit calculators.
Retention campaigns re-engage inactive members, promote renewal benefits, and showcase organizational wins to demonstrate value and reduce churn.
Event Promotion & Registration
Annual conferences, workshops, webinars, and networking events need targeted promotion. We build event landing pages, run multi-channel campaigns (email, LinkedIn, retargeting), and optimize registration funnels. Early-bird pricing campaigns create urgency. Post-event follow-up re-engages attendees for future events and membership upgrades.
For virtual events, we drive webinar attendance through calendar integrations, reminder sequences, and on-demand replay promotion.
Advocacy & Policy Communication
Mobilize your base around legislative issues, industry regulation, or collective bargaining campaigns. Email blasts, social media campaigns, and targeted ads educate members on policy positions and drive action—petition signatures, lawmaker contact campaigns, public comment submissions. Social proof (petition counts, participation metrics) creates momentum.
Media outreach and op-ed placement amplify your organization's voice in public discourse, positioning leadership as industry experts.
Employer & Partner Recruitment
For employer organizations, we target HR departments, business owners, and industry leaders with LinkedIn ABM campaigns. Content marketing showcases organizational impact—salary surveys, industry reports, policy wins—that demonstrate value to potential corporate members. Partnership campaigns recruit sponsors, exhibitors, and collaborators for events and initiatives.
Challenges We Solve
Low Member Engagement
Targeted communication, personalized content, and value-driven campaigns re-engage passive members.
Aging Membership Base
Digital-first campaigns reach younger professionals on LinkedIn, Instagram, and TikTok with modern messaging.
Limited Marketing Budgets
Cost-effective digital strategies maximize reach without big-agency overhead.
Complex Policy Messaging
We translate policy jargon into clear, compelling messaging that resonates with members and stakeholders.
Ready to grow your membership and amplify your voice?
Let's build campaigns that drive engagement and impact.