You can't optimize what you can't measure. And in a world of iOS privacy changes, cookie deprecation, and cross-device journeys, accurate measurement requires more than just installing a pixel.
Our Measurement Stack
- Server-side tracking — Conversion APIs for Meta (CAPI), Google (Enhanced Conversions), and LinkedIn (CAPI) that capture what browser-side pixels miss
- GA4 configuration — Properly configured with custom events, conversions, and audience definitions
- CRM integration — Connect ad platforms to your CRM so you track revenue, not just leads
- UTM governance — Consistent tagging across every link, every campaign, every channel
- Multi-touch attribution — Understand the full customer journey, not just last-click
- Incrementality testing — Controlled experiments that measure true lift (geographic holdouts, conversion lift studies)
- Custom dashboards — One source of truth showing all channels, all KPIs, updated in real time
Why It Matters
Companies with proper attribution allocate budget 20-30% more efficiently than those using last-click. Over a year, that's the difference between profitable growth and wasted spend.
Related
Real-Time Campaign Optimization
AI-powered 24/7 campaign monitoring with automatic bid adjustments, budget reallocation, and anomaly detection.
Our ApproachMulti-Market Campaign Management
Running paid media campaigns across multiple countries and languages with localized strategies, budget allocation, and unified reporting.
What We DoGoogle Ads (Search, Display & YouTube)
Intent-driven Google advertising across Search, Display, Shopping, Performance Max, and YouTube. Smart bidding strategies and cross-channel attribution.
Ready to get started with paid media?
Let's talk about what's possible for your business.