Meta Advertising (Facebook & Instagram)

Meta's advertising ecosystem — spanning Facebook, Instagram, Messenger, and the Audience Network — reaches over 3.7 billion people monthly. But reach alone doesn't drive results. Precision targeting, creative excellence, and continuous optimization do.

What We Manage

• Campaign strategy & structure — Full-funnel architecture from awareness through conversion, with dedicated campaigns for each objective
• Advanced audience targeting — Custom audiences, lookalikes, interest stacking, and exclusion strategies that find your ideal customers
• Dynamic creative optimization (DCO) — AI-powered testing of headlines, images, videos, and CTAs to find winning combinations fast
• Conversion API (CAPI) implementation — Server-side tracking that captures conversions iOS privacy changes miss, improving attribution by 15-30%
• Advantage+ campaigns — Leveraging Meta's AI-powered campaign types for automated audience finding and creative optimization
• Catalog & shopping ads — Dynamic product ads for e-commerce, automated from your product feed
• Retargeting sequences — Multi-stage retargeting that nurtures prospects from awareness to conversion

How wieldr Does It Differently

Traditional agencies assign a junior media buyer to manage your Meta account. They check in once a week, make a few bid adjustments, and send you a monthly report.

We run AI-powered monitoring 24/7. Our systems detect creative fatigue, audience saturation, and budget anomalies in real time — making micro-adjustments that compound into significant performance improvements over weeks and months.

The result: faster iteration, lower CPA, and better ROAS than any human-only team can achieve.

Best For

• E-commerce brands running product catalog ads at scale
• B2C companies building brand awareness and driving conversions
• B2B companies using Meta for top-of-funnel awareness
• Multi-market campaigns requiring localized creative per region