Amazon Advertising
Advertise where people
are ready to buy.
The #3 digital ad platform globally. Reach shoppers with the highest purchase intent—on Amazon and across the web.
Why Amazon Ads?
Bottom-of-Funnel Intent
People on Amazon aren't browsing—they're shopping. 54% of product searches start on Amazon, not Google. Your ads reach customers actively comparing products and ready to buy now.
First-Party Data
Amazon knows what customers buy, browse, add to cart, and wishlist. Target based on actual purchase behavior—not inferred demographics. The richest shopping data of any platform.
Beyond Amazon: Amazon DSP
Reach Amazon shoppers off-site via display ads across premium publishers, apps, and streaming services (Fire TV, IMDb TV). Retarget Amazon browsers who didn't convert—on or off Amazon.
Closed-Loop Attribution
Track every ad impression, click, and purchase. Know exactly which campaigns drive sales, at what cost, with what ROAS. Amazon's attribution is the most accurate in digital advertising.
What We Do on Amazon Ads
We don't just run Sponsored Products. We build full-funnel Amazon advertising strategies.
Sponsored Products
PPC ads that appear in search results and product detail pages. Bid on keywords or let Amazon auto-target based on your product listings. Drive immediate sales and visibility.
Sponsored Brands
Headline ads featuring your logo, custom headline, and multiple products. Appear at the top of search results. Build brand awareness while driving conversions. Includes video ad options.
Sponsored Display
Retarget shoppers who viewed your products or similar products. Display ads appear on Amazon, across the web, and on apps. Bring back cart abandoners and re-engage browsers.
Amazon DSP (Demand-Side Platform)
Programmatic display and video advertising on and off Amazon. Target Amazon audiences across premium publishers, streaming TV (Fire TV, IMDb TV), and apps. Full-funnel awareness to conversion.
Amazon Stores
Custom brand storefronts on Amazon. Showcase your full catalog, tell your brand story, and create a destination for shoppers. Drive traffic via Sponsored Brands and organic search.
Amazon Ads by the Numbers
#3
Largest digital ad platform globally (after Google, Meta)
54%
Of product searches start on Amazon
310M+
Active customer accounts worldwide
Who Amazon Ads Are For
Brands Selling on Amazon
If you sell on Amazon, Sponsored Products and Brands are essential. Defend against competitors, capture category searches, and grow market share.
E-commerce & DTC
Amazon DSP lets you reach Amazon's high-intent audiences off-site—driving traffic to your own website, not just Amazon listings.
CPG & Retail Brands
Consumer packaged goods, groceries, household essentials. Amazon's subscription programs (Subscribe & Save) drive repeat purchases.
Competitive Categories
Electronics, beauty, supplements, home goods. If competitors advertise on Amazon (they do), you need to defend your category and capture those searches.
Related Channels
Ready to dominate Amazon?
Let's build your Amazon Ads strategy. Defend your category, capture intent, drive sales.