Privacy Policy
Last updated: February 5, 2026
🇪🇺 GDPR-Compliant
This privacy policy complies with the EU General Data Protection Regulation (GDPR) and Swedish data protection laws. If you have questions about your data rights, contact us at privacy@wieldr.com
1. Introduction
wieldr ("we", "us", "our") operates the website wieldr.com and provides AI-powered marketing services. We are committed to protecting your privacy and being transparent about how we handle your personal data.
Data Controller: wieldr AB, Sweden
Contact: privacy@wieldr.com
2. Data We Collect
2.1 Information You Provide
- Contact forms: Name, email, company, message content
- Quote requests: Business details, budget, marketing goals
- Client accounts: Login credentials, billing information, campaign data
- Communications: Email correspondence, support tickets, meeting notes
2.2 Automatically Collected Data
- Analytics (Umami): Page views, referrer, browser type, device type, country (IP-based, anonymized)
- Technical data: Browser version, operating system, screen resolution
- Usage data: Pages visited, time on site, interaction patterns
2.3 Third-Party Advertising Data
When managing advertising campaigns on your behalf, we may process data from platforms like Meta, Google, LinkedIn, etc. This data is covered by separate Data Processing Agreements (DPAs) with our clients.
3. How We Use Your Data
We use collected data for:
- Service delivery: Provide marketing services, manage campaigns, deliver reports
- Communication: Respond to inquiries, send updates, provide support
- Improvement: Analyze website usage to improve user experience
- Legal compliance: Meet regulatory requirements, enforce terms, prevent fraud
- Marketing: Send newsletters and updates (with your consent, opt-out available)
4. Cookies & Tracking
We use minimal cookies for analytics:
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
umami | Umami Analytics | Privacy-friendly analytics | 1 year |
cookie_consent | wieldr | Remember consent choice | 1 year |
No third-party advertising cookies. We use Umami Analytics, a privacy-first, GDPR-compliant analytics tool that does not track personal data or use intrusive cookies.
5. Data Sharing & Disclosure
We do NOT sell your data. We may share data with:
- Service providers: Cloud hosting (Vercel), analytics (Umami), email (if applicable), payment processors
- Advertising platforms: When managing campaigns (Meta, Google, LinkedIn, etc.) — covered by DPAs
- Legal requirements: If required by law, court order, or to protect our rights
- Business transfers: In case of merger, acquisition, or sale of assets
6. Data Retention
- Client data: Retained for the duration of the contract + 7 years (Swedish accounting law)
- Analytics data: Aggregated, anonymized data retained indefinitely
- Contact forms: Deleted after 2 years unless converted to client
- Marketing emails: Deleted immediately upon unsubscribe
7. Your Rights (GDPR)
Under GDPR, you have the right to:
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate or incomplete data
- Erasure: Request deletion of your data ("right to be forgotten")
- Restriction: Limit how we process your data
- Portability: Receive your data in a machine-readable format
- Object: Object to processing based on legitimate interests
- Withdraw consent: Opt out of marketing communications at any time
To exercise your rights, email privacy@wieldr.com. We will respond within 30 days.
If you are not satisfied with our response, you have the right to lodge a complaint with the Swedish Data Protection Authority (Integritetsskyddsmyndigheten).
8. Data Security
We implement industry-standard security measures to protect your data:
- HTTPS encryption for all data transfers
- Secure cloud hosting with access controls
- Regular security audits and updates
- Employee training on data protection
- Limited access on a need-to-know basis
⚠️ Disclaimer: No method of transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. Use our services at your own risk.
9. International Data Transfers
Your data may be processed in the EU/EEA and the United States. When transferring data outside the EU, we ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses, adequacy decisions).
10. Children's Privacy
Our services are not directed to individuals under 16. We do not knowingly collect data from children. If you believe we have collected data from a child, contact us immediately for deletion.
11. Changes to This Policy
We may update this policy from time to time. Changes will be posted on this page with an updated "Last updated" date. For material changes, we will notify clients via email.
12. Contact Us
For privacy questions, data requests, or concerns: