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10 essential content terms explained in plain English.
Content Management System – software for creating and managing digital content.
A structured review of existing content to assess performance and gaps.
A schedule that organizes when and where content will be published.
The process of promoting content across channels to reach the right audience.
Creating valuable content to attract and engage your target audience.
A plan for how content supports business goals across the funnel.
A timeline for publishing content across channels.
A comprehensive page that covers a topic and links to related content.
A group of related content pieces linked to a central pillar page.
User-Generated Content – content created by customers or users, not the brand.
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