What is Domain Authority?
A score (0-100) predicting how well a website will rank in search engines.
Understanding Domain Authority
Domain Authority (DA) is a metric developed by Moz that predicts how well a website will rank in search engine results. It's scored from 0 to 100, with higher scores indicating greater ranking potential. DA is calculated based on multiple factors including linking root domains, number of total links, and domain age.
While DA is not a Google ranking factor (Google doesn't use it), it's a useful comparative metric for assessing website strength and tracking SEO progress over time. Similar metrics include Domain Rating (DR) from Ahrefs. Improving DA requires building high-quality backlinks from authoritative sites, creating valuable content, and maintaining technical SEO best practices. Focus on relative improvements rather than absolute scores.
Frequently Asked Questions
What is Domain Authority?
A score (0-100) predicting how well a website will rank in search engines.
Domain Authority (DA) is a metric developed by Moz that predicts how well a website will rank in search engine results. It's scored from 0 to 100, with higher scores indicating greater ranking potential. DA is calculated based on multiple factors including linking root domains, number of total links, and domain age.
What does Domain Authority stand for?
Why is Domain Authority important?
Domain Authority provides a single number for competitive benchmarking—it quickly tells you whether your site has comparable authority to competitors ranking for target keywords. While not a direct ranking factor, DA correlates strongly with ranking ability and helps prioritize which keywords are realistic targets. A site with DA 30 will struggle to rank for keywords dominated by DA 70+ sites.