What is a Featured Snippet?
A highlighted answer box that appears at the top of Google search results.
Understanding Featured Snippet
A featured snippet is a special search result format that displays a direct answer to a query at the top of Google's organic results (often called "position zero"). Featured snippets are extracted from pages ranking on page one and displayed prominently with source attribution.
Featured snippet types include: paragraph (text answers), list (numbered or bulleted steps), table (data comparisons), and video. To win featured snippets: identify query opportunities (questions, definitions, "how to" topics), directly answer the question concisely (40-60 words for paragraphs), use clear formatting (headers, lists), and provide complete, authoritative coverage of the topic. Featured snippet content should be structured to answer the query directly while encouraging click-through for more details.
Frequently Asked Questions
What is a Featured Snippet?
A highlighted answer box that appears at the top of Google search results.
A featured snippet is a special search result format that displays a direct answer to a query at the top of Google's organic results (often called "position zero"). Featured snippets are extracted from pages ranking on page one and displayed prominently with source attribution.
Why is Featured Snippet important?
Featured snippets provide massive visibility and traffic benefits—they appear above traditional results with more prominent formatting. Winning a featured snippet can double or triple organic CTR for a query. They're especially valuable for voice search, as voice assistants often read featured snippet content as answers. For competitive queries, featured snippets offer a path to "position zero" even when position one seems unattainable.