What is a Preview Text?
The snippet of text shown after the subject line in an email inbox.
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Understanding Preview Text
Preview text is the short line that appears after the subject line in many inboxes. It provides additional context and can improve open rates when optimized.
Effective preview text extends the subject line and reinforces the value of the email.
Frequently Asked Questions
What is a Preview Text?
The snippet of text shown after the subject line in an email inbox.
Preview text is the short line that appears after the subject line in many inboxes. It provides additional context and can improve open rates when optimized.
Why is Preview Text important?
Preview text is often overlooked but can significantly improve open rates. It's a free lever for better performance.