What is a Retargeting?
Showing ads to people who previously visited your website or engaged with your brand.
Understanding Retargeting
Retargeting (also called remarketing) is the practice of showing ads to people who have previously visited your website, used your app, or engaged with your brand. It works by dropping a pixel or cookie on visitors' browsers, then targeting them with ads across other websites and platforms.
Retargeting is highly effective because it focuses on warm audiences who already have some brand awareness and intent. Conversion rates for retargeting campaigns are typically 2-3x higher than prospecting campaigns. Common retargeting strategies include abandoned cart campaigns for e-commerce, content-based retargeting for lead generation, and cross-sell/upsell campaigns for existing customers. With cookie deprecation, retargeting is shifting toward first-party data and platform-specific solutions like Meta's Custom Audiences.
Frequently Asked Questions
What is a Retargeting?
Showing ads to people who previously visited your website or engaged with your brand.
Retargeting (also called remarketing) is the practice of showing ads to people who have previously visited your website, used your app, or engaged with your brand. It works by dropping a pixel or cookie on visitors' browsers, then targeting them with ads across other websites and platforms.
Why is Retargeting important?
Retargeting captures prospects who showed interest but didn't convert on first visit—this represents the vast majority of your website traffic. With average conversion rates under 3%, retargeting gives you multiple chances to convert the 97%+ who left without buying. Retargeting campaigns often deliver 50-70% lower CPAs than cold prospecting, making them essential for profitable paid advertising.