What is a Search Intent?
The underlying goal behind a user's search query.
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Understanding Search Intent
Search intent describes what a user wants when they type a query—information, a product, or a solution. Understanding intent helps you align content with the stage of the buyer journey.
Google increasingly ranks pages based on how well they satisfy intent, not just keyword match.
Frequently Asked Questions
What is a Search Intent?
The underlying goal behind a user's search query.
Search intent describes what a user wants when they type a query—information, a product, or a solution. Understanding intent helps you align content with the stage of the buyer journey.
Why is Search Intent important?
Matching intent is the difference between ranking and getting ignored. It also improves conversion rates because users find exactly what they want.