Email ROI Calculator
Calculate the expected revenue and ROI from your email marketing campaigns.
Total subscribers in your list
Average: 15-25% depending on industry
% of opens that click (average: 2-5%)
% of clicks that convert (average: 1-5%)
ESP costs, design, copywriting, etc.
Expected Opens
Expected Clicks
Expected Conversions
Expected Revenue
Revenue Per Email
Revenue Per Subscriber
Campaign ROI
📊 Funnel Breakdown
How to Use This Calculator
List Size: Enter your total subscriber count. Only active, engaged subscribers should be counted.
Open Rate: Your historical open rate. Industry average is 15-25%. B2B tends to be higher.
Click-Through Rate: The percentage of opens that result in clicks. Average is 2-5%.
Conversion Rate: What percentage of clicks become purchases. Depends on your landing page and offer.
Average Order Value: Your typical transaction value from email-driven purchases.
Email Marketing Benchmarks by Industry
| Industry | Open Rate | Click Rate |
|---|---|---|
| E-commerce | 15-20% | 2-3% |
| SaaS/Technology | 20-25% | 2-4% |
| B2B Services | 20-30% | 3-5% |
| Retail | 15-18% | 2-3% |
| Media/Publishing | 22-28% | 4-6% |
Tips to Improve Email ROI
- Segment your list: Targeted emails see 14% higher open rates than non-segmented campaigns.
- Optimize send times: Test different days and times. Tuesday-Thursday mornings often perform best.
- Personalize beyond the name: Use browsing behavior, purchase history, and preferences.
- A/B test everything: Subject lines, CTAs, send times, and content layout.
- Clean your list regularly: Remove inactive subscribers to improve deliverability and metrics.
- Automate high-value flows: Welcome series, abandoned cart, and post-purchase emails drive 3x more revenue.
Related tool:
Calculate Customer Lifetime Value →