What is a Conversions API?
Server-side conversion tracking that sends events directly from your server to ad platforms.
Understanding Conversions API
Server-side conversion tracking that sends events directly from your server to ad platforms. In practice, teams manage conversions api through clear definitions, clean data, consistent reporting, and marketing workflows that connect channel performance to business outcomes.
Frequently Asked Questions
What is a Conversions API?
Server-side conversion tracking that sends events directly from your server to ad platforms.
Server-side conversion tracking that sends events directly from your server to ad platforms. In practice, teams manage conversions api through clear definitions, clean data, consistent reporting, and marketing workflows that connect channel performance to business outcomes.
Why is Conversions API important?
Conversions API improves attribution and optimization when browser tracking is limited.