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18 essential general terms explained in plain English.
Comparing two versions to see which performs better.
Account-Based Marketing – targeting specific high-value companies rather than broad audiences.
Application Programming Interface – how different software systems connect and share data.
Business-to-Business – companies that sell products or services to other businesses.
Business-to-Consumer – companies that sell directly to individual consumers.
Bottom Of Funnel – marketing focused on conversion and closing sales.
Customer Relationship Management – software for managing customer interactions and data.
Conversion Rate Optimization – systematically improving the percentage of visitors who convert.
The complete experience a customer has with your brand, from discovery to purchase and beyond.
Direct-to-Consumer – brands that sell directly to customers, bypassing retailers.
The stages a customer moves through from awareness to purchase.
A standalone page designed specifically to convert visitors from a marketing campaign.
Ranking leads based on their likelihood to become customers.
Software that automates repetitive marketing tasks like emails, social posts, and workflows.
Middle Of Funnel – marketing focused on consideration and evaluation.
Marketing Qualified Lead – a lead that marketing has identified as sales-ready.
Sales Qualified Lead – a lead that sales has verified has genuine purchase intent.
Top Of Funnel – marketing focused on awareness and reaching new audiences.
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