What is an Email Click-Through Rate?
The percentage of email recipients who click a link in an email.
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How Email Click-Through Rate Works
Email click-through rate (CTR) measures the percentage of recipients who click a link inside your email. It reflects how compelling your content and call-to-action are.
CTR is calculated by dividing total clicks by delivered emails. It is a better indicator of engagement quality than open rate alone.
Frequently Asked Questions
What is an Email Click-Through Rate?
The percentage of email recipients who click a link in an email.
Email click-through rate (CTR) measures the percentage of recipients who click a link inside your email. It reflects how compelling your content and call-to-action are.
Why is Email Click-Through Rate important?
CTR shows whether your email content drives action. High CTRs correlate with stronger conversion rates and revenue, making it a critical optimization metric.
How do you calculate Email Click-Through Rate?
Email CTR = (Total Clicks ÷ Delivered Emails) × 100.