What is an Email Warmup?
The process of gradually increasing email sending volume to build sender reputation.
Understanding Email Warmup
Email warmup is the practice of slowly ramping up sending volume from a new domain or IP to establish trust with inbox providers. It typically starts with small, highly engaged segments and expands over time.
Warmup prevents sudden spikes that trigger spam filters. It also allows you to monitor deliverability and adjust before larger sends.
Frequently Asked Questions
What is an Email Warmup?
The process of gradually increasing email sending volume to build sender reputation.
Email warmup is the practice of slowly ramping up sending volume from a new domain or IP to establish trust with inbox providers. It typically starts with small, highly engaged segments and expands over time.
Why is Email Warmup important?
Without warmup, new domains often land in spam, reducing engagement and damaging reputation. A proper warmup protects long-term deliverability.