What is a Sender Reputation?
A score email providers use to determine whether your emails should reach the inbox.
Understanding Sender Reputation
Sender reputation is a score assigned by email providers based on your sending behavior and engagement. It considers bounce rates, spam complaints, open rates, and consistency.
A strong reputation increases inbox placement. A poor reputation pushes your messages to spam or blocks them entirely.
Frequently Asked Questions
What is a Sender Reputation?
A score email providers use to determine whether your emails should reach the inbox.
Sender reputation is a score assigned by email providers based on your sending behavior and engagement. It considers bounce rates, spam complaints, open rates, and consistency.
Why is Sender Reputation important?
Even great email content fails if it does not reach the inbox. Sender reputation is the foundation of email performance and deliverability.