What is a Retention?
The ability to keep customers active, buying, subscribed, or renewing over time.
Understanding Retention
The ability to keep customers active, buying, subscribed, or renewing over time. In practice, teams manage retention through clear definitions, clean data, consistent reporting, and marketing workflows that connect channel performance to business outcomes.
Frequently Asked Questions
What is a Retention?
The ability to keep customers active, buying, subscribed, or renewing over time.
The ability to keep customers active, buying, subscribed, or renewing over time. In practice, teams manage retention through clear definitions, clean data, consistent reporting, and marketing workflows that connect channel performance to business outcomes.
Why is Retention important?
Retention improves lifetime value and makes acquisition spend more profitable.