What is a Send Time Optimization?
Using data to determine the best time to send emails.
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Understanding Send Time Optimization
Send time optimization analyzes past engagement to determine when subscribers are most likely to open and click. It can be applied at the list or individual level.
Optimized send times improve engagement without changing content.
Frequently Asked Questions
What is a Send Time Optimization?
Using data to determine the best time to send emails.
Send time optimization analyzes past engagement to determine when subscribers are most likely to open and click. It can be applied at the list or individual level.
Why is Send Time Optimization important?
Timing can be the difference between an open and an ignore. Send time optimization improves results with minimal effort.