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20 essential social media terms explained in plain English.
Any online reference to your brand, whether tagged or untagged.
Building and nurturing engaged communities around your brand on social platforms.
The ecosystem of independent content creators who monetize their audiences and skills.
Running ads through a creator's handle to leverage their credibility.
The percentage of people who interact with your content (likes, comments, shares, clicks).
A plan for selecting and using hashtags to increase content reach.
The total cost of working with an influencer, including fees and production.
Partnering with social media personalities to promote your brand to their audiences.
The number of unique users who see your content without paid promotion.
The number of unique users who see your content through paid advertising.
Planning and automating the timing of social media posts.
Your brand's visibility in the market compared to competitors.
The ability to buy products directly within social platforms.
The percentage of followers or viewers who interact with your social content.
Monitoring social media for mentions of your brand, competitors, and industry topics.
The measurement of performance across social channels and content types.
The return generated from social media investments.
Signals that others trust or use a product, increasing credibility.
The number of new users generated by each existing user.
When content spreads rapidly through social sharing, reaching audiences far beyond original distribution.
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