What is a Viral Coefficient?
The number of new users generated by each existing user.
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Understanding Viral Coefficient
Viral coefficient measures how many additional users each current user brings in through referrals or sharing. A coefficient above 1.0 means growth can compound organically.
It is calculated by multiplying invitation rate by conversion rate. Even small increases can dramatically improve growth.
Frequently Asked Questions
What is a Viral Coefficient?
The number of new users generated by each existing user.
Viral coefficient measures how many additional users each current user brings in through referrals or sharing. A coefficient above 1.0 means growth can compound organically.
Why is Viral Coefficient important?
Viral coefficient determines whether growth can compound without proportional spend. It is especially important for products with network effects.