Marketing that drives
measurable results.

OEM Brand & Model Launch Marketing

New model launch campaigns build anticipation through teaser content, pre-order promotions, and launch event marketing. Brand awareness campaigns position manufacturers on key attributes—safety, innovation, luxury, performance, or sustainability. EV transition marketing educates consumers about electric vehicles, charging infrastructure, range capabilities, and total cost of ownership benefits.

Co-op advertising programs coordinate national brand campaigns with local dealer activation. Tier 1 (national), Tier 2 (regional), and Tier 3 (dealer) campaign alignment ensures consistent messaging while allowing local customization. Configurator and build-and-price campaigns drive engagement with vehicle customization tools. Test drive campaigns convert online interest into showroom visits through appointment scheduling and event invitations.

Service, Parts & Aftermarket Revenue

Service retention campaigns target existing customers with maintenance reminders based on mileage and time intervals. Seasonal service promotions (winter tire changes, AC checks, brake inspections) drive predictable service bay traffic. Recall and safety campaigns ensure compliance while demonstrating customer care. Competitive service pricing campaigns win back customers who've defected to independent shops.

Parts e-commerce campaigns target DIY enthusiasts and independent mechanics searching for OEM parts. Accessory upsell campaigns promote protection packages, technology upgrades, and lifestyle accessories to recent vehicle purchasers. Extended warranty and service plan marketing captures revenue at point of sale and through post-purchase follow-up. Email campaigns maintain the service relationship throughout the ownership lifecycle with personalized maintenance schedules.

Financing, Leasing & Trade-In Programs

Finance offer campaigns highlight low APR rates, lease specials, and monthly payment options that lower purchase barriers. Pre-qualification campaigns let shoppers check financing options without impacting credit scores, generating high-intent leads. Trade-in valuation tools drive engagement and capture vehicle owner data for conquest and retention campaigns.

Lease-end campaigns target customers approaching lease maturity with renewal offers, purchase options, or upgrade incentives. Subprime and special finance campaigns reach credit-challenged buyers with appropriate messaging and offers. Payment calculator tools on landing pages help shoppers understand affordability and compare financing vs. leasing. Equity mining campaigns identify current owners with positive equity positions for early upgrade opportunities.

Reputation & Review Management

Post-purchase review solicitation campaigns encourage satisfied buyers to share experiences on Google, DealerRater, and social platforms. Review response management addresses negative feedback promptly and professionally. CSI (Customer Satisfaction Index) improvement campaigns align marketing with customer experience initiatives. Reputation monitoring tracks dealer sentiment across review sites, social media, and automotive forums. Testimonial content from real customers powers social proof in advertising campaigns.